Welcome to the blog.
Here you'll find articles I've written about branding and design for online business owners, hiring and working with graphic designers, branding strategy, and more.
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Why Hiring a Designer Doesn’t Always Get Creative Work Off Your Plate
You hired someone to make the graphics, build the sales page, design the PDF or update the website. They did the work… but somehow, 20 minutes later you’re back in there changing things yourself.
Maybe you only meant to swap out one photo or tweak a colour, but changing that colour means something else doesn’t work anymore. And while you’re in there, you notice the spacing on another section, and actually… that paragraph could probably use a rewrite too. What felt like a five-minute change has somehow taken most of the afternoon.
And then it happens again tomorrow…