How to discover what you really need from a graphic designer, narrow down a pool of potential candidates, and vet them thoroughly to find your ideal partner in design.Read More
The first step I take with all of my brand design clients, and for all of my own personal projects is to make a mood board, and if you’re starting out in business and doing your branding yourself, it’s where I’d recommend you start, too.
If you’re already like, “whaaaaaaaaaaa? Mood board?????”, don’t fret, friend! Read on to find out all about what they are and how they can help you DIY your brand, plus get access to my free mood board training, where you'll learn how to make one!Read More
Wanna know a secret that most designers won't tell you when you're just starting your business up? They're afraid they'll go out of business if they admit this to you, but I'm not.
Read on to find out - it's a big one!Read More
So we’re almost at the end of another year - what a total freaky time warp this whole thing has been. If you’re one of those people who spent all of 2016 playing around with your brand, and throwing spaghetti at the wall, wondering why not much of it was sticking, I want you to know that it’s okay.
Now is the best time of the year to move forward for your brand and business, and I'm gonna show you how to prepare for what 2017 might throw at you. Read on to find out.Read More
The best brands come from designer/client relationships where the client is open and willing to express their vision, give clear feedback, and suggest ideas, and the designer is willing to listen, change, and provide the client with their own unique ideas.
Working on Indigo Colton's brand was a prime example of this awesome working relationship.
Click through to read about the process and see the final results!Read More
So you’ve heard the word “Branding” used in about a thousand different contexts and in reference to different things and right about now you’re probably thinking that you just don’t get it.
Here's a definitive list of 16 branding terms and how they relate to your passion driven, creative biz. No nasty corporate definitions here!Read More
I’m always hearing from people that they’ve been ‘playing’ with their brand for a while, but can’t seem to get anything together that really sticks. And when I take a deep dive, it’s pretty easy to see why.
The number one reason you’re struggling so hard to come up with a “brand”? Read on to find out!Read More