Looking to up-level your brand?

I help business owners elevate their online presence & increase brand recognition through strategic guidance and engaging visuals.

 
 
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Brand Notes

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Where personalized brand strategy meets stunning graphic design.

I’m all about expanding your business to support the life you want to live. Cultivating relationships with clients and customers that are excited to support your next (and every) move. Working in alignment with your purpose and vision.

Together, we’ll take your personal and business experience, goals, values and story and use them to design a visual identity and website that speaks to your audience.

 
 
 
 

my work:

 
 
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Hey there! I'm Emily Banks.

I’m a brand designer from Newcastle, Australia. I’m passionate about helping online business owners grow their businesses with confidence and position themselves as experts in their industries.

After four years of design school, in 2015 I started my own design business and since then I've worked with online business owners all over the world, from virtual assistants to coaches to online course creators.

 
 
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  • “ I would recommend working with Emily 110% - she surpassed my wildest expectations for having an expert come in and redesign my entire brand. ”
    — Indigo Colton, www.indigocolton.com
  • “ When I started working with Emily on this brand design, I just knew she was the perfect person for the job... but I never imagined it would look this cool! Emily has super design skills and she’s so easy to work with. ”
    — Josh Fitzpatrick, Welcome To
  • “ Emily genuinely wants to help you create your unique brand. Sometimes it was like she was in my head! You won't be just another client to her. She is passionate, patient and talented. ”
    — Sannie Bernard, SannieEnglish.com
  • “ Emily’s process is so easy and straightforward. She really dives deep into what you want and it's like she went inside my brain and made sense of the chaos. ”
    — Lauren Brown, Left Coast Made
  • “ Emily is prompt, responsive, professional and best of all, she listens - I’m so grateful I found her. I love my new brand identity and now have a foundation that I can build on. ”
    — Meaghan Dynon, Little Magic
 
 
 

Read my blog posts, articles & case studies about branding and graphic design.

 
 
In this week's email, I shared some of my history with mental health, and how it's both a challenge and a driving force behind my business.⁣ ⁣ After years of battling some intense anxiety and depression, I was desperate to find work that didn't send me spiraling.⁣ ⁣ I wanted the freedom & flexibility to heal from it instead of the constant struggle.⁣ ⁣ But when it came to business things like networking, producing content, or launching, I felt a ton of resistance.⁣ ⁣ I knew it was necessary, but I would panic & think that people would think I was a fraud.⁣ ⁣ I couldn’t control other people, so instead, I spent my time on something I could control - my branding.⁣ ⁣ I’d spend hours tweaking my designs. I'd make up excuses for why I couldn't launch or post or share until they were right.⁣ ⁣ It felt easier to make myself busy than to face those fears. But in reality, it was making my life harder. ⁣ ⁣ Eventually, I had to be honest with myself. I had to get out of my own way, so I took myself step by step through my own branding process. ⁣ ⁣ And it was a gamechanger. ⁣ ⁣ I'm not out here sipping mai tais in Waikiki, but it did allow me to stop hiding + messing around, and start focussing on projects that will generate long term, sustainable revenue. ⁣ ⁣ I'm able to do the work that will help me reach my goal.⁣ ⁣ You might have a similar journey, or maybe your path has been totally different. ⁣ ⁣ But I'd love to know - why do you want to build an online business? What would a successful business do for you?⁣ ⁣ I love hearing from you + learning more about how I can help make your business goals a reality. Let me know in the comments 👇⁣ ⁣ ⁣ ⁣ ⁣ #imperfectboss #liveauthentic #createcultivate #creativehappylife #calledtobecreative #beingboss #makersmovement #femtrepreneur #beyourownboss #successmindset #solopreneur #risingtidesociety #calledtocreate #livethelittlethings #sayyestosuccess #thehappynow
Another logo designed with The Chloe Kit 😍 My goal for Brand Kits is for each design to be as flexible and easily customizable as possible.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've heard from many of you that you bought a template before, only to find yourself with a janky looking logo that felt nothing like the template sample.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why I don't just leave you to your own devices with Brand Kits. Each kit comes with its own training library, where you'll find in-depth tutorials for Illustrator, Photoshop, and Canva.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ In those videos, I walk you through not only how to edit your logo, but also:⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ + Which designs work best for certain kinds of business names.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ + Real-time walkthrough examples where I'll show you how to swap out the placeholder design for different names.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ + What to do if your name has more or fewer letters, spacing, or words than the placeholder, and how to alter your design to fit.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Brand Kit training libraries don't just show you how to swap out content - they teach you how to work with the designs.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ They show examples of what can happen when your content isn't an exact match for the sample and how to tweak the designs to fit what you have.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ My goal for every client and customer is that you're excited to use your new branding and that it works for your business.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ I walk each 1-1 client through working with their designs, and with the Brand Kit training libraries, I'm doing the same for you, too.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wanna be the first to know when the kits launch in a couple of weeks? Head to the link in my bio or to emilybankscreative.com/brandkits to register for VIP updates!⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddesigner #logoinspirations #makersmovement #handsandhustle #mycreativebiz #calledtocreate #designerlife #graphicdesigner #branddesigner #brandingtips #portfolio #madetomatter #beingboss #solopreneur #creativeminds #womenwhohustle
Here's a little logo made using The Chloe Kit! Brand Kits will officially be launching in a couple of weeks, so keep an eye out for more info!⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the meantime, my new blog post is live (if you're on my mailing list, it'll be in your inbox) and I've put together five font pairings for you to use in your business.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ They're all Google fonts so you can get started right now for free!⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you struggle to choose fonts for your brand, head to the link in my bio or to emilybankscreative.com/free-fonts to pick yours and start using it today 😊⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddesigner #logoinspirations #makersmovement #handsandhustle #mycreativebiz #calledtocreate #designerlife #graphicdesigner #branddesigner #brandingtips #portfolio #madetomatter #beingboss #solopreneur #creativeminds #womenwhohustle
On stories yesterday I shared a little about my struggles with mental illness. It's certainly not the usual branding + design advice, and it's never something that feels very nice or exciting to talk about.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ But sometimes it's necessary.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's necessary because it's a very real part of my life. And based on all the messages and responses I got from so many of you yesterday, it's not just real for me - it's real for you too.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ So many of you opened up to me and shared your struggles with anxiety, depression, and other mental + physical illnesses, and I just want to let you know that I see you.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your experience is valid.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ You're not in this alone, even if it feels like it.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ You are not broken, or less than.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm so honored that those of you who responded felt like you could share your experience with me. And grateful for the support from others.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ I hope that wherever you are on your healing journey, that today you can feel supported and loved.⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💬 Quote by Brené Brown.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ #imperfectboss #liveauthentic #createcultivate #creativehappylife #calledtobecreative #beingboss #makersmovement #femtrepreneur #beyourownboss #successmindset #solopreneur #risingtidesociety #calledtocreate #livethelittlethings #sayyestosuccess #thehappynow
🚨 IS A VALUE MISMATCH SABOTAGING YOUR BIZ GROWTH? 🚨 A value mismatch occurs when the perceived value of your business and brand does not align with the price of your offering.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is especially important and impactful for those of you looking to sell 4+ figure offers.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ When someone:⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📱Engages with you on Instagram⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🖥 Lands on your website⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🖱 Scrolls through your sales page⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ They start to form an idea of how much your paid offering is worth based on what they're seeing - and their perceived value of it.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're presenting clumsy, low-quality branding, you're allowing your audience to low-ball their estimate before you even get a chance to share the real benefits + transformation you can provide.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ❌ You don't want your audience to hit the price tag on your sales page and be unpleasantly surprised. ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your brand visuals and overall brand experience should set expectations for your audience regarding the level and quality of your product or service.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’ve strategically set up a high-end experience, it's far more likely that your audience will reach the price and decide that it’s fair given how exclusive and luxurious your free experience has been.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don't make it hard for people to say yes!⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ This week's blog post is now live at the link in my bio, and we're discussing some of the ways that DIY, clumsy or non-strategic brand visuals can impact your business growth.⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ A value mismatch is just one of three major factors I've discussed, so check out the post to see the other two! ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⁣⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mycreativebiz #flashesofdelight #creativepreneur #calledtobecreative #knowyouraudience #beingboss #solopreneur #buzzingcreatives #makersmovement #risingtidesociety #womenwhohustle #femtrepreneur #createcultivate #solopreneur #branddesigner #branddesign #graphicdesigner #thatauthenticfeeling #weeklyresources
Happy Monday! Here's a quick concept from a client project I'm currently working on. In the end, we went in a different direction, but I love the classic type + well balanced, stacked layout from this little design.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are you working on this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddesigner #logoinspirations #makersmovement #handsandhustle #mycreativebiz #calledtocreate #designerlife #graphicdesigner #branddesigner #brandingtips #portfolio #madetomatter #beingboss #solopreneur #creativeminds #womenwhohustle
Here's something terrifying: there are less than 100 days until Christmas 😱⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ That also means there are only a few more brand design spots left on my calendar for this year!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've just updated my services to better reflect my values, the needs of my clients, and to focus on relationship-based branding.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ What's relationship-based branding?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you share your story, vision, and values with your audience, you cultivate a relationship that transforms casual followers into clients and customers that are excited to support your next (and every) move.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you work with me on SIgnature Branding, everything we do is grounded in strategy designed to establish and grow that relationship. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Together, we’ll craft your personalized brand strategy and design a stunning visual identity that provides a high-end experience for your audience (and keeps them coming back for more!).⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wanna start creating your unique brand experience before the end of 2019?⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ DM me or head to www.emilybankscreative.com/work for more info.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mycreativebiz #flashesofdelight #creativepreneur #calledtobecreative #knowyouraudience #beingboss #solopreneur #buzzingcreatives #makersmovement #risingtidesociety #womenwhohustle #femtrepreneur #createcultivate #solopreneur #branddesigner #branddesign #graphicdesigner #thatauthenticfeeling #weeklyresources
A client logo from earlier this year! Meaghan from @littlemagicyoga runs wellness and yoga workshops for new mothers and children.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ Designed to appeal to stylish, modern mothers, we went for classic type + a fun accent on the 'A', which references the brand values of movement and playfulness.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ We also pulled elements from a quote by E.E. Cummings - “You are my sun, moon, and all my stars” to create a brand mark to pair with the sleek type!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddesigner #logoinspirations #makersmovement #handsandhustle #mycreativebiz #calledtocreate #designerlife #graphicdesigner #branddesigner #brandingtips #portfolio #madetomatter #beingboss #solopreneur #creativeminds #womenwhohustle
Visual inspiration + color palette work for a new client! Been working hard the last week or two on client concept presentations + building out brand foundations.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ The early stages of a brand design are critical. This foundational work will ensure that the system of graphics, assets, and templates you create as you move through the branding process are all working cohesively.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ When your brand system is harmonious, you'll find it so. much. easier. to implement and maintain your brand as an online business owner.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ I've got a new article going out today all about brand systems, how a complete system could change your business, and why trying to DIY one could be costing you.⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you're on my email list, you'll get it sent directly to your inbox! If you're not already there, hit the link in my bio or head to www.emilybankscreative.com/brandnotes to sign up, and you'll get my articles sent to you every week 👌⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mycreativebiz #flashesofdelight #creativepreneur #calledtobecreative #knowyouraudience #beingboss #solopreneur #buzzingcreatives #makersmovement #risingtidesociety #womenwhohustle #femtrepreneur #createcultivate #solopreneur #branddesigner #branddesign #graphicdesigner #thatauthenticfeeling #weeklyresources