Welcome To is a YouTube channel focused on lifestyle and travel content.
Josh runs Welcome To, where he creates videos documenting his travel, experiencing culture, interviewing the locals and having a bit of fun. Josh had been creating everything for his channel himself, but wanted to take things to the next level with professional branding. For Josh’s Signature Branding, we wanted to create something that blended travel with Josh’s Australian based content - something his channel has become known for. We drew inspiration from old postcards, flat illustration and threw in a little bit of Australian iconography. Josh wanted his brand to feel relaxed and coastal, so we put together a colour palette of blues and sandy tones, and together with custom patterns and icon design, we created a set of instagram graphics, social media banners, youtube end cards and a media kit to help Josh’s channel grow.