Halo Eclipse - Starter Branding by Emily Banks Creative
 

Halo Eclipse is an online store selling stylish, sustainable eclipse glasses.

Halo came about in 2017 as people prepared to watch the North American eclipse. Halo’s Founder, Liya Brook wanted to create something to replace environmentally unfriendly, throw away paper eclipse glasses - glasses that wore and felt like fashionable sunglasses, but gave high level protection for eclipse viewing. For her starter branding, we drew inspiration from space, stars and planets - one of my favourite details is the eclipse shape replacing the O in the new Halo logo. We wanted to strike a balance between a deep, moody feel and the light, minimalist feel of other fashion / accessories brands like Warby Parker, so we paired deep greens, blues and blacks with light greys, whites and golds.

+ starter branding + collateral +

 
 
Halo Eclipse - Starter Branding by Emily Banks Creative
Halo Eclipse - Starter Branding by Emily Banks Creative
Halo Eclipse - Starter Branding by Emily Banks Creative
Halo Eclipse - Starter Branding by Emily Banks Creative