A photo of the Gillian Perkins YouTube Channel, showcasing a number of the video thumbnails I have worked on.

Design Team

Gillian Perkins is a digital marketing expert, YouTube Creator, and Founder & CEO of Startup Society.

Design Team for Gillian Perkins

THE run down

I work collaboratively with Gillian and her team to provide ongoing design support across all areas of her business - creating everything from YouTube thumbnails for her channel of 700k+ subscribers, marketing assets, course materials, websites, and sub-brands for new programs. This partnership allows her to scale and grow multiple projects at once, knowing her design needs are handled seamlessly while she focuses on strategy and content creation. Over time, I’ve also led larger projects such as the design and development of her Shopify store and product suite, as well as the branding and creation of promotional materials for her Start, Scale, Succeed online conference.

A mockup of a laptop and series of slides surrounding it from a top down view, showing the course dashboard of Membership Launch Lab, and some of the lesson title slides.

The top of the Startup Shop store home page displayed on a computer monitor. The store was built using Shopify.

A series of promotional graphics for the launch of The Startup Shop displayed on a phone and series of slides projecting out from the device.

“I've been working with Emily for over 7 years now, and her incredible design work has had a real hand in my brand's success and growth.”

Gillian Perkins

A mockup of the Membership Launch Lab workbook. One book is closed showing the cover, and it is placed slightly over the top of an open version showing the contents.

A few pages from the Startup Shop "Content that Converts" product, including the cover layer over some internal pages, sitting on a marble benchtop.

“I love how Emily will always go above and beyond - the ability she has to anticipate our needs is amazing.”

“Basically anything you see on my website, YouTube channel, podcast, etc. that "looks good" is her doing! She saved me from ‘death by DIY designs’ and makes me look like a pro.