You know you have to share more of you in your business, but you don’t know where to start.
You’ve got a passion and a plan to start selling your product or service online, but beyond that, the details feel… messy. When you start thinking too much about who your niche should be, or how to talk to them, or what values matter to you, total overwhelm starts creeping in.
You wish you could be that person who confidently shows up to serve their audience.
You’ve got a ton of ideas floating around in your head, but you never feel certain about which ideas are the right ones. Plus, you can’t seem to figure out how to talk to people about what you do in way that feels natural to you.
If you’re ready to stop hiding and start putting your business out there, you need...
The Brand Message Guidebook
A 47 page workbook filled with five core lessons + supporting practical activities and exercises designed to help you gain clarity around your vision, understand your audience, and use your values, vision & voice to cultivate relationships with clients and customers that are excited to support your next (and every) move.
What you’ll learn:
The Brand Message Guidebook follows the exact strategy and process I use with my 1-1 branding clients to help craft engaging experiences for their customers and clients. It includes…
Part One | VISION
Get clear on the purpose behind your work, why your passion can’t be self serving, and how to use your story to serve your audience.
Includes x4 practical exercises.
Part Two | AUDIENCE
Discover why your audience is not ‘everyone’, figure out the best audience match for you, and build your own Audience Avatar.
Includes x3 practical exercises.
Part Three | VALUES
Learn how to build what’s important to you and your audience into the core of your business and communicate your values effectively.
Includes x3 practical exercises.
Part Four | VOICE
Unlearn all of the layers of your voice that don't belong to you, uncover your authentic brand tone, and use it with confidence.
Includes x2 practical exercises.
Part Five | VISUALS
Why visuals are an important method of communication, and how to start translating your story into an overarching brand identity.
Includes bonus video exercise.
Ready to get clear on your brand message?
The Signature Branding Framework
Some of the most visible branding information out there is designed to help people grow vast companies, and while there’s nothing inherently wrong with that info, it’s not the greatest branding advice for small online businesses.
If the structure, purpose, and goals of a massive corporation are different to your solo effort or small team, it only makes sense that the approach to branding should be different too. Here’s what makes my process different:
This framework is relationship focused.
Each part of the process is designed to help you cultivate a trusting relationship with your audience.
This process is all about finding and sharing your story.
Being small allows you to relate to others on a person-to-person level, and your story is your greatest asset.
This method is all about alignment.
This will help in the fight against impostor syndrome, and allow you to make decisions with confidence.
Hey, I’m Emily Banks!
I'm a brand + graphic designer from Australia. In 2015 I graduated from my four year Bachelor's Degree in Visual Communication and Design, majoring in Graphic Design. Since then I've worked on branding with online business owners all over the world, from virtual assistants to coaches to online course creators.
I created the Brand Message Guidebook after noticing people asking for design help, when really what they needed was a solid brand strategy. When you skip straight to brand visuals, your brand’s visual identity will lack depth, cohesion, and you’ll find it hard to articulate what you want to your designer.
The Brand Message Guidebook will teach you everything you need to know about your personalized strategy to help you carve a path forward that you can feel confident about and a brand you can grow with.