Welcome to the blog.
Here you'll find articles I've written about branding and design for online business owners, hiring and working with graphic designers, branding strategy, and more.
Strategy & Design & Marketing &
Strategy & Design & Marketing &
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The Work My Clients Value Most Isn’t What They Originally Hired Me For
For several years, I wasn’t really sure what my job was anymore.
If you’ve been around for a while, you’ll know that I started my business as a graphic designer and brand strategist. Graphics, websites, branding—all the design stuff. That was me. That was what I did.
And if you’re new here, you’re now caught up. That is the very, very shortest version of my first decade in business.
But somewhere along the way, “graphic designer” stopped describing a lot of what I actually did…
Why One-Off Rebrands Set You Up for DIY Design Failure (and What to Do Instead)
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