Description | Frisk is an imagined boutique accessories store specialising in 21st century wallets for the sophisticated yet fun, tech savvy young woman. Frisk comes from the Danish for 'fresh', and both branding and product join forces to create a modern, funky vibe. Flowing, rounded elements show through the custom, hand lettered logo, advertising type element and the black and white marbled brand pattern. The limited colour palette pushes simplicity, and the use of gold foil on print material creates a level of sophistication.
The project is inclusive of the branding package, collateral elements, and a series of web advertisements.