Graduate Exhibition Branding Proposal



poster Series



Description | Identity design proposal for the 2015 University of Newcastle Design Graduate Show. The 2015 graduate show brief asked for an identity themed around the concept of 'crop', that also represented the university journey for the graduate students. The visual identity I proposed played on the idea of cropping circles to create branding elements, and highlights one of the building blocks of design work - CMYK colour. The logo is simplistic yet effective, with one side of the 'C' cropped away.

+ Logo +

+ Colour Palette +

+ Brand Elements +